US PRIVACY POLICY

This Privacy Policy was last updated on January 29, 2024.

 

Table of Contents

1. The Information We Collect

2. How We Use the Information We Collect

3. Disclosure of Information

4. Third Party Websites

5. Your California Privacy Rights: Notice to California Customers

6. Disclosures to Residents of Colorado, Connecticut, Virginia, and Utah

7. Special Information for Nevada Residents

8. Your Opt-Out Choices

9. Security of Personal Information.

10. Retention of Personal Information.

11. Special Note for Parents

12. Changes to this Privacy Policy.

13. How to Contact Us

Your privacy is important to us. This Privacy Policy describes how TIME USA, LLC and its affiliates​ (“Time,” “we,” or “our”) collect, use, and disclose information when you interact with Time, including via our website ( https://time.com/ ), mobile apps, email newsletters, online subscriptions, other product offerings, and any other services that display this Privacy Policy (collectively referred to as the “Services”). This Privacy Policy also applies to any offline data collection, such as the contact information you provide to create or update your print subscriptions.

In this Policy, “personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual.

Individuals from different countries or jurisdictions may have different rights with respect to their personal information. In particular, the European Union Privacy Policy​ applies to individuals in the European Union, United Kingdom, Switzerland, Norway, Lichtenstein, Iceland, Australia, and New Zealand in lieu of this Privacy Policy. We reserve the ability to limit our response to any request to exercise your rights based on the law that is applicable to you.

 

1. The Information We Collect

Through the Services, you can, among other activities, order publications and products, including print and digital subscriptions and newsletters; sign up for events; engage in various activities including entering contests or sweepstakes, voting in polls or otherwise expressing an opinion or participate in one of our online forums or communities.

Some of the information we request from you is required in order for you to use our Services. If you do not wish to provide such information to us, you are not obligated to, but as a result you may not be able to use the particular Service. However, some of the information we request from you is optional. This means that you can elect not to provide it to us and you will still be able to use the Service. If not all the information we request on a form is required, we may identify the required information to you such as by displaying an asterisk (*) next to the field where we request the required information.

Information you give us about yourself or others: You give information to us directly when, for example, you register for a subscription or newsletter, purchase a product from us, disclose information in response to a survey, apply for a job, or contact our customer service department.

Through some features of the Services and through certain promotions, you can submit information about other people. For example, you might submit a person's name, mailing and/or e-mail address to send a gift or electronic greeting card. The types of personal information that may be collected about other people at these pages include: recipient's name, address, e-mail address and telephone number. Please ensure that you notify the person whose information you are providing to us.

Please remember that any information you disclose in any public forum or community areas becomes public information and is immediately accessible to other users, so it is important for you to carefully consider what, if any, information you reveal in these areas.

Information we collect automatically: When you interact with our Services, we (and our partners, advertisers, advertising networks and other third party service providers) automatically collect certain information. For example, we collect information about the webpages you view and how you move through our Services, how you reached our Services, how you interact with our social media pages, and how you interact with our email communications.

We (and our partners, advertisers, advertising networks and other third party service providers) use cookies and other tracking technologies to obtain information automatically. Cookies are small text files that are placed in your computer or device to store your preferences. Other information you provide to us may be linked to the data stored in the cookie. A cookie assigns a unique numerical identifier to your Web browser or device, and may enable us to recognize you as the same user who has used our Services, and relate your use of the Services to other information about you. Please see our Cookies Policy,​ which explains our use of cookies and similar technologies in connection with our Services and lists partners and other third parties who collect information from you automatically on our Services.

Information from other sources: We obtain information from third party sources, which may include:

  • Third party data suppliers from which we purchase demographic data to supplement the data we collect;
  • Social networks when you reference our Services or grant permission to Time to access your data on one or more of these services;
  • Partners with which we offer co-branded services, sell or distribute our products, or engage in joint marketing activities; and
  • Publicly-available sources such as open government databases or other data in the public domain.
  • The following is a listing of the personal information we collect.

Personal Identifiers:

  • Name, phone number, email address, and contact address.
  • Demographic information such as age, gender, and income level.
  • Social media handle and basic account information when you interact with our Services through social media.
  • We collect or create a unique numerical identifier when you use our Services.
  • We collect your credit card number (through a service provider) when you complete a transaction. You have the option to store this information as part of your account.
  • We or external parties operating on our behalf collect information about the device you use to access our Services, such as your IP address, a device ID, and information about your web browser.

Commercial Information: When you engage in transactions with us, we create records of goods or services purchased or considered, as well as purchasing or consuming histories or tendencies.

Internet or Other Electronic Network Activity Information: We collect information about the websites you came from and to which you are going, ad clicks, search history, and other information regarding your interaction with our websites and applications, such as the duration you stay on a webpage.

Audio, electronic, visual, thermal, olfactory, or similar information: If you contact us via phone, we may record the call. We will notify you if a call is being recorded at the beginning of the call. We may collect your photographic or video image in limited circumstances, such as when you attend an event hosted by Time.

Professional or employment-related information: We collect professional or employment-related information you voluntarily provide.

Education information:​ We collect education information you voluntarily provide.

Geolocation Data: We collect your IP address automatically when you use our Services, from which we or external parties operating on our behalf may be able to determine your general location. If you are using our app, with your consent, we or our authorized service providers and partners also may use precise geolocation technology such as GPS or Wi-Fi triangulation or mobile Bluetooth beacon technology to collect information about the exact location of your mobile device.

Inferences drawn to create a profile about a consumer reflecting the consumer’s preferences or characteristics:​ We or third parties operating on our behalf may analyze your actual or likely preferences based on the information we gather about you as described above.

 

2. How We Use the Information We Collect

We may use and/or disclose the information we collect for the following purposes:

Provide the Services:

  • Deliver content and fulfill requests for our publications, products, or services, including on our websites and in our apps. For example, when you subscribe to one of our publications or newsletters, we use the information we collect to deliver print issues and fulfill digital subscriptions and newsletters.
  • Establish and administer your account, including conducting billing and invoicing, contacting you about the expiry of your subscription and sending you service messages about your subscription. For example, once you are subscribed, we may store your subscription information, including its start date, renewal date, pricing, publication, and any customer service contacts you may have with us.
  • Authenticate access to your account. For example, you may provide us with a username and password to get access to your account.
  • Perform maintenance and operations, including management of the network and devices supporting the Services and our systems.
  • Provide technical support and assure quality of customer service interactions.
  • Facilitate hardware and software upgrades for devices and systems.
  • Enable your participation in surveys, sweepstakes, contests, and promotions.
  • Enable your participation in community forums.

Communicate with You:

  • Respond to your inquiries.
  • Personalize communications.
  • Send you service-related announcements, such as to notify you when you have won one of our contests or sweepstakes, when we make changes to subscriber agreements, to fulfill a request by you for an online newsletter, or to contact you about your account.

Make Improvements to Our Products and Services:

  • Identify and develop new products and services.
  • Improve the design of our Services.
  • Understand how our Services are used, including by creating measurement and analytics reports.

Provide Recommendations and Deliver Relevant Advertising:

  • Offer products, programs or services that may be of interest to you, and keep you informed of new happenings at Time.
  • Market our Services.
  • Determine which content to recommend to you.
  • Send you promotional communications for the Services and other products and services we think may be of interest to you, including by disclosing contact information to third parties that may want to market products or services to you.
  • Deliver more relevant advertising.

Investigate Theft or Other Illegal Activities and Ensure a Secure Online Environment:

  • Detect the unauthorized reception, use, or abuse of the Service.
  • Protect you and other subscribers from fraudulent, abusive, unlawful use of, or subscription to, the Service.
  • Protect our rights, our personnel, and our property.
  • Comply with applicable law.

We and our partners use cookies, tags, pixels, web beacons, or other means of collecting information automatically from you. Please see our Cookies Policy​ for more information.

 

3. Disclosure of Information

Publicly: If you choose to submit content (e.g., a “letter to the editor” or an online review), we may publish your name, screen name and other information you have provided to us, which will be public.

Affiliates:​ We may transfer information to other Time offices for internal management and administrative purposes or where necessary for the performance or conclusion of our contractual obligations to you or for your benefit. We may combine information from the Services together and with other information we obtain from our business records. Additionally, information collected about you from a particular browser or device may be linked to information collected from another computer or device that we believe relates to you.

Sale or Merger of Business:​ We may transfer to another entity or its affiliates or service providers some or all information about you in connection with, or during negotiations of, any merger, acquisition, sale of assets or any line of business, change in ownership control, or financing transaction. We cannot promise that an acquiring party or the merged entity will have the same privacy practices or treat your information the same as described in this Policy.

Service Providers: We may disclose personal information to our service providers, which are companies that process information on our behalf, without your consent to deliver the Service and conduct business activities. We require the service providers to treat the information we disclose to them, or that they collect on our behalf, as confidential and to use the information only for the purposes for which they have been engaged. The following is a list of categories of our service providers.

  • Subscription management and fulfillment providers.
  • Billing and collection providers, such as payment processors and organizations that assist us in assessing your credit and payment status.
  • Auditing and accounting firms.
  • Professional services consultants, such as firms that assist with providing legal services, or supplying project-based resources and assistance.
  • Advertising, marketing, and analytics services, including entities that analyze the information we collect from or about you to communicate with and advertise to you.
  • Security vendors, such as entities that assist with security incident verification and response, service notifications, and fraud prevention.
  • IT vendors, such as entities that assist with website design, hosting, and maintenance, data and software storage, and network operation.
  • Production vendors, such a pre-press printing service providers.
  • There are limited circumstances in which the service provider collects data directly from you when their privacy policies may also apply.

Third Parties:​ We may disclose personal information to third parties. The following is a list of categories of our third-party partners.

Advertising, Marketing, and Analytics Partners: We partner with companies that assist us with marketing our Services, including by “remarketing” to you on other websites, apps, or social media platforms. These companies may collect information from you automatically via cookies or other tracking technologies when you use our Services.

Other External Parties:​ We may disclose personally identifiable information, including your contact information, to organizations such as marketers, other magazine publishers, retailers, and non-profit organizations that want to market products or services to you.

Authorities:​ We will disclose information we maintain when required to do so by law, for example, in response to a court order or a subpoena. We also may disclose such information in response to a law enforcement agency’s request.

 

4. Third Party Websites

Our Services provide links to third party websites or offerings where data privacy practices may be different to that of Time. The inclusion of any link does not imply our endorsement of any other company, its websites, or its products and/or services. These linked websites or offerings have separate and independent privacy policies, which we recommend you read carefully. We have no control over such websites or offerings and therefore have no responsibility or liability for the manner in which the organizations that operate such linked websites or offerings may collect, use, disclose, or otherwise treat your personal information.

 

5. Your California Privacy Rights: Notice to California Customers

California Shine the Light: California’s “Shine the Light” law, Civil Code Section 1798.83, requires businesses that disclose personal information to third parties for those third parties’ direct marketing purposes to give California customers the ability to opt-out of such disclosure. California Residents may exercise their opt-out right by going to our California Do Not Sell Page.

California Privacy Rights Act (“CPRA”):

The California Privacy Rights Act (“CPRA”) grants residents of California certain rights with respect to their personal information and requires us to provide such individuals with certain information, as described in this Section.

Your Rights:

  • Transparency. At the time we collect personal information, you have the right to receive notice of the categories of personal information we collect, and the purposes for which those categories of personal information will be used.
  • Access/Right to Know. You have the right to request access to personal information we collected about you and information regarding the source of that personal information, the purposes for which we collect it, and the third parties and service providers with whom we share it. You can make this access request by going to our California Access/Deletion Page. If you are a print subscriber, you can also access and update much of the personal information we have collected about you through your account page.
  • Deletion. You have the right to request that we erase data we have collected from you. Please note that we may have a reason to deny your deletion request or delete data in a more limited way than you anticipated, e.g., because of a legal obligation to retain it or to provide a good or service that you request. You can make this deletion request by going to our California Access/Deletion Page.
  • Opt-Out of Sale and Share. You have the right to request that we stop “selling” your personal information as that that term is defined in the California Privacy Rights Act. A “sale” of personal information is defined broadly: “selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumer’s personal information by the business to another business or a third party for monetary or other valuable consideration.” “Sharing” of personal information is defined as: “sharing, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumer’s personal information by the business to a third party for cross-context behavioral advertising, whether or not for monetary or other valuable consideration, including transactions between a business and a third party for cross-context behavioral advertising for the benefit of a business in which no money is exchanged.” Please see below for more information about our “sales” or “sharing” of personal information. To opt-out, please go to our California Do Not Sell Page.
  • Categories of personal information we collect: We collect the categories of information described above in the “ Information We Collect” section for the purposes described in the “How We Use Information” section.
  • Categories of personal information we disclose: We may disclose any of the categories of personal information listed above and use them for the above-listed purposes or for other business or operational purposes compatible with the context in which the personal information was collected. Our disclosures of personal information include disclosures to our “service providers,” which are companies that we engage for business purposes to conduct activities on our behalf. The categories of service providers with whom we share information and the services they provide are described above.
  • Categories of personal information we “sell”: We may “sell” any of the categories of personal information listed above to third parties, except for Professional or employment-related information; and Education information. To opt-out of such sales, please go to our California Do Not Sell Page.
  • Right to Request Correction of inaccurate personal information.

You can also make a CPRA access, deletion or “do not sell” request by calling the following toll-free number: +1 (866) 993-1641.

 

6. Disclosures to Residents of Colorado, Connecticut, Virginia, and Utah

The disclosures in this section apply solely to individual residents of the States of Colorado, Connecticut, Virginia, and Utah. Privacy laws in these states give residents certain rights with respect to their personal data, when they take effect over the course of 2023. Those rights include:

  • Right to Access Information. You have the right to access and obtain a copy of your personal data.
  • Right to Request Deletion. You have the right to request that we delete personal data provided by or obtained about you.
  • Right to Correct.​ You have the right to correct inaccuracies in your personal data.
  • Right to Opt-Out of Targeted Advertising.​ You may ask us not to use or disclose your information for the purposes of targeting advertising to you based on your personal data obtained from your activity across different businesses, services, websites, etc.
  • Right to Opt Out of Personal Information Sales​ to third parties.

To submit a request to exercise your access, deletion, or correction privacy rights, please make your request at this Privacy Right Request page. Please see Section 8 for a description of how to exercise your right to opt-out of targeted advertising or sales.

Residents of Colorado, Connecticut, and Virginia may appeal a refusal to take action on a request by contacting us by email at privacy@time.com.

 

7. Special Information for Nevada Residents

Residents of the State of Nevada have the right to opt out of the sale of certain pieces of their information to other companies who will sell or license their information to others. We disclose contact information to third parties that may want to market products or services to you. To opt-out of such sales, please make your request at this Privacy Right Request page.

 

8. Your Opt-Out Choices

Verification Procedures: We must verify your identity for everyone’s protection. To do so, we may require you to provide us with verification information prior to accessing any records containing personal information about you. We do this by:

  • Asking you to provide personal identifiers we can match against information we may have collected from you previously and confirm your request using the email or telephone number stated in the request; or
  • Having you submit your request through your account page (if you are a subscriber), which will automatically verify your identity and will result in faster processing of your request.

If you are a California resident, you may authorize another individual or a business registered with the California Secretary of State, called an authorized agent, to make requests on your behalf. If we receive a request from an authorized agent, we require that the authorized agent verify its identity with us, that you verify your identity with us, and that you provide us with proof that you authorized the authorized agent in writing to make the request.

We will use the information you provide for verification only for the purpose of verification. We may have a reason under the law why we do not have to respond to your request, or respond to it in a more limited way than you anticipated. If we do, we will explain that to you in our response.

Your Account and Payment Information: If you are a print subscriber, please visit the account page​ to update your contact information and payment method.

Marketing and Other Communications:

  • If you wish to unsubscribe from receiving future email marketing from Time, please use the unsubscribe link that appears at the bottom of our marketing emails.
  • If you are a newsletter subscriber, you may unsubscribe using the unsubscribe options in the newsletter emails.
  • If you wish to opt-out of sharing of your personal information, including contact information, with third parties for marketing purposes, please email us here.
  • If you prefer not to receive traditional mail or other offline promotions from Time, please email us here.
  • Please note that even if you opt out of receiving marketing communications from us, we may continue to send you transactional communications about your subscription or orders.

Opt-out of “sale”:​ If you are a California resident, you have the right to opt out of our “sale” of personal information to third parties. Please see “ Your California Privacy Rights: Notice to California Customers​ ” above for a description of your rights and information on how to opt out.

 

Cookie Management, Analytics, Personalized Advertising, and Do Not Track:

  • Information about our use of cookies and other tracking technologies is available in our Cookie Policy.
  • You can control cookies using your web browser’s settings. If you delete your cookies or if you set your browser to decline cookies, some features of the Services may not be available, work, or work as designed.
  • You can use our partners’ links above to learn more about the options they may make available to opt-out of their tracking technologies.
  • You can broadly opt out of participating companies’ website tracking technologies by visiting the websites for the Network Advertising Initiative, the Digital Advertising​ Alliance, and the European Interactive Digital Advertising Initiative.
  • Similarly, you can learn about your options to opt out of mobile app tracking by some advertising networks through your device settings and by resetting the advertiser ID on your mobile device.

When you make an opt-out choice, it does not necessarily mean that you will stop receiving ads altogether, but you will no longer receive personalized ads.

If you delete your cookies, you may also delete your opt-out preferences.

To opt out of “sales” or “sharing” of personal information you can toggle your cookies off in the cookie preference center or enable Global Privacy Control (“GPC”) on your browser. To learn more about GPC, please visit http://globalprivacycontrol.org.

 

9. Security of Personal Information

We have put in place administrative, technical, and physical safeguards to help prevent unauthorized access, maintain data security and correctly use the information we collect. No system can be completely secure, however, and we do not guarantee that unauthorized disclosures and access will not happen.

10. Retention of Personal Information

We will retain your personal information while you have an account with us and thereafter for as long as we have a legitimate need to retain it. Thereafter, we will either delete your personal information or de-identify it so that it is anonymous and not attributed to your identity.

11. Special Note for Parents

The site you are visiting is one of the Time general audience sites and is not intended for use by children. If you are under the age of 16 please do not submit any personal information through this site.

12. Changes to this Privacy Policy

This Privacy Policy may be updated periodically to reflect changes to our information practices. The revised Privacy Policy will be posted on this website with the date of the last modification, and we will notify of the changes if required by the applicable law. We will treat your information in accordance with the privacy policy in place at the time of collection of such information, or as you otherwise indicate your preferences. We encourage you to check whenever you use our Services to see if the policy has been updated.

 

13. How to Contact Us

If you have any questions or concerns about this Privacy Policy, our data practices, or our compliance with applicable law please contact us by writing to us at privacy@time.com, or at:

Time USA, LLC
Attention: Privacy Officer
3 Bryant Park
New York, NY 10036
Toll-free: 800-843-8463

Toll-free number for CPRA requests: +1 (866) 993-1641.

If you are a print subscriber located in the U.S. and have questions about your subscription, please contact us by writing to us at customerservice@time.com​ or at:

TIME
PO BOX 37263
Boone, IA 50037-0263
Toll-free: 800-843-8463